Two words. Simple. Easy.

But behind them, there’s often a storm. Anxiety. Grief. Numbness. Exhaustion. The truth is, most people who say “I’m fine” aren’t fine at all, they just don’t feel safe enough to explain what’s really going on.

I know that feeling. For years, I used it as a shield. It was easier than risking judgment or awkward silence. But every time I said it, I was burying what I actually needed to express. And that silence builds up.

That’s why the “I’m Fine” designs mean so much to me. It’s not just a design, it’s a message. A reminder that so many of us are hiding pain behind a smile.

So the next time someone says, “I’m fine,” take a second. Ask again. Listen deeper. Let them know you care.

And if you’re the one saying it, know that it’s okay to not be okay.

You’re not alone.

Shaun - Founder